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What is Real Estate Wholesaling and How Does It Work?

Updated: Sep 11



Real estate wholesaling is one of the most popular ways to break into real estate investing — but it’s also one of the most misunderstood.


If you’ve been researching wholesaling, you’ve probably seen endless videos and articles promising easy money. The truth is, traditional wholesaling can be complex, with a lot of moving parts to manage:

  • Finding motivated sellers

  • Negotiating contracts

  • Estimating property values and repairs

  • Tracking down serious buyers and investors

  • Managing timelines, paperwork, and closings


For many beginners, that’s simply overwhelming.


REINavigate changes the game. With Navia as your guide, you get everything you need to focus on what matters most — connecting with sellers and closing deals — while we handle the rest.


What is Real Estate Wholesaling?

At its core, wholesaling is about connecting sellers who need to sell fast with investors who are ready to buy.


Here’s how it traditionally works:

  1. A wholesaler finds a motivated seller and negotiates a contract to purchase their property at a discount.

  2. The wholesaler then searches for an investor or buyer willing to purchase that contract for a slightly higher price.

  3. The difference between the two prices is the wholesaler’s profit — known as the assignment fee.


Why Most Wholesalers Struggle

Traditional wholesaling can be rewarding, but it’s also challenging because you have to manage both sides of the deal at once.

  • What if you can’t find a buyer in time?

  • What if your numbers are off and no one wants the deal?

  • What if the seller backs out while you’re still searching for a buyer?


These common struggles lead to wasted time, lost money, and frustration.


REInavigate Makes Wholesaling Simple

With Navia and REInavigate, you never have to worry about finding buyers or risking a deal falling through.


Here’s what makes our system different:

  1. We Provide the Leads

    • You don’t have to spend time or money hunting for motivated sellers.

    • We deliver qualified leads straight to you.

  2. We Give You a Guaranteed Buy Price

    • Before you even speak to the seller, you’ll know exactly what REINavigate will pay for the property.

    • This eliminates the uncertainty of wondering whether you’ll find a buyer later.

  3. We Handle Finding the Buyers

    • Once you secure the contract, you don’t have to worry about marketing it or chasing down investors.

    • We manage all buyer relationships and logistics behind the scenes.


Your only focus: connecting with the seller, negotiating the deal, and locking in the contract.


How the REInavigate Process Works

Here’s how simple wholesaling becomes with Navia’s guidance:


Step 1: Receive Qualified Leads

We send you motivated seller leads ready to talk about selling their property.


Step 2: Know Your Guaranteed Buy Price

Before you reach out, you’ll see the exact price we’ll pay for the property. This gives you confidence and clarity when speaking with the seller.


Step 3: Negotiate and Sign the Contract

Meet with the seller, understand their needs, and agree on a fair purchase price.Because you already know your guaranteed buy price, you can negotiate with certainty and transparency.


Step 4: Submit the Contract to Us

Once the contract is signed, send it to REInavigate. From there, we handle:

  • Assigning the contract

  • Managing investor relationships

  • Coordinating the closing process


Step 5: Get Paid — Without the Stress

At closing, you’ll receive your assignment fee directly. No scrambling for buyers.


Why This Works

By removing the hardest parts of traditional wholesaling — lead generation, buyer hunting, and risk management — REInavigate allows you to focus solely on the most important skill: building relationships with sellers.

This leads to:

  • Faster closings

  • More consistent deals

  • Less stress and uncertainty

  • A business you can actually scale


Real Estate Wholesaling Simplified

Traditional wholesaling can feel like juggling too many moving parts.With REINavigate, it’s a clear, repeatable process that anyone can follow:

We bring you the leads. We give you a guaranteed buy price. We handle finding buyers and closing the deal.

Your role? Focus on connecting with sellers and growing your business.


Final Thoughts

Wholesaling doesn’t have to be complicated or risky.With Navia’s step-by-step guidance and REInavigate’s full support, you can build a profitable, sustainable business — without the chaos of doing everything yourself.

Ready to get started?Join REInavigate today and let Navia guide you to your first (or next) successful wholesale deal.

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